It’s a Vibe
Campus fashion trends by the decade
A look through the Special Collections photo archives in the Fresno State Library is like opening up a time capsule. Decade by decade, the evolving fashion and hair trends are sure to stir up feelings of nostalgia or joy. To gain insight on the popular trends of the times, Fresno State Magazine reached out to alumnus Jesus Luviano (right), fashion show production director for Metropolitan Fashion Week. Luviano shares his thoughts on the following pages.
1970s
The 1970s ushered in an era of fearless experimentation and individuality in fashion, symbolizing a time of dynamic self-expression. Whether it was the spirited cheerleaders of the Bulldog squad or the everyday student, fashion choices epitomized a sense of freedom and creativity. Luxurious textures like corduroy, suede, crocheted, paired with crisp button-down shirts or kaleidoscopic prints allowed individuals to showcase their unique personalities. Hairstyles reflected this spirit of self-expression, with lush, voluminous hair and natural curls celebrated alongside afros, and distinctive facial hair styles such as the thick sideburns for men. Bell-bottom jeans, platform shoes, sleek blazers, and floppy hats or head wraps were indispensable elements of the ’70s wardrobe, symbolizing the vibrant Bulldog community’s style and embracing the carefree ethos of the era.
1980s
During the 1980s, Fresno State showcased a vibrant blend of fashion and music in an era highly influenced by iconic pop culture figures such as Madonna and Michael Jackson. Students embraced extravagant styles and statement accessories, blending preppy elements like polo shirts, Oxford shirts, 501 Levi blue jeans and boat shoes with classic sweaters tied around the shoulders for a refined aesthetic. Flashdance-inspired “off the shoulder” sweaters were a trendy choice for girls, infusing a retro flair into their looks. Sportswear from brands like Adidas and Nike became must-have staples for everyday wear, with tracksuits and sneakers dominating the casual attire of Fresno State students.
1990s
In the early 1990s, style took a turn towards low maintenance after the extravagance of the 1980s. While platform sneakers stood out, minimalist fashion gained popularity among Bulldog college students. Clean lines, neutral colors and simple silhouettes became the go-to, reflecting an understated and refined approach to dressing. Hip-hop culture heavily influenced fashion with baggy jeans, oversized hoodies, and statement accessories like baseball caps and bucket hats. The loose overall became a signature piece, embodying minimalist simplicity with its effortless silhouette, a stark departure from the frills of the ’80s.
2000s
The shift from the 1990s to the early 2000s marked an evolution in fashion, with many trends seamlessly transitioning. However, pivotal events such as 9/11 ushered in a more conservative style, leaving a lasting impact. Concurrently, the rise of the Internet, propelled by platforms like MySpace and YouTube, redefined how celebrities influenced trends. Notable trends included ubiquitous low-rise jeans paired with crop tops or layered tank tops, dominated by brands like Abercrombie & Fitch and Hollister. Cargo pants, graphic tees, chunky sneakers, velour tracksuits, halter tops, and mini skirts were among the essentials on campus. Subcultures like emo and urban streetwear, inspired by music and hip-hop culture, gained significant traction.
2010s – present
Fashion at Fresno State campus in the 2010’s reflected a blend of cultural, technological, and social influences. Notable trends included the hipster style, characterized by vintage clothing and thrift finds, alongside the rise of athleisure wear, normcore, streetwear and minimalist fashion. Boho-chic remained popular, while techwear emerged for those interested in functional and futuristic attire. Sustainable fashion gained traction due to environmental awareness, and gender-neutral clothing styles became increasingly embraced. Social media platforms like Instagram and Pinterest played a significant role in shaping fashion trends, with influencers and bloggers impacting style. These fashion trends highlighted the diverse and evolving nature of the Bulldog campus, influenced by cultural movements and individual expression.
– Katie Xiong, Esra Hashem and Eddie Hughes contributed to this story.
